Visualization and Analytics
Data visualization tools and frameworks helps businesses communicate their strengths and opportunities in a comprehensive manner. We leverage our metadata driven build frameworks and our expertise in Visualization tools in delivering comprehensive story books for various consumption patterns.
Digital Campaign Effectiveness: Our team created personalized, interactive data visualizations and dashboards for one of our retail customers to help them understand their Campaign Effectiveness and take necessary actions. Our dashboards measured some of the key KPIs such as Traffic Generation, Demographic Coverage, Conversion Rates, Trending of Revenues and Sentiment Analysis. This helped the organization to more effectively evaluate how their strategies are working and be ahead of competition.
IT Vulnerability Scans Analysis: The visualizations provided by our team in this area helped one of our financial customers get an insight into the IT risks faced by the organization, at any point in time and across different time periods. This helped them understand the business areas and applications with higher risk so they can apply the required patches immediately to reduce any security loopholes in the IT Assets. Thus, data loss and data leakages risks were avoided.
Operational Dashboards: These dashboards helped visualization & monitoring of the daily client operations at a glance in real time, followed by drill down into the details that matter. These were used to track the status of job runs across different platforms, projects and applications. Issues were identified before they spin out of control, and quickly communicated with key players to take action when required.